facebook becomes location based

Geo and mobile specialist Pocketweb showcases real time Pocket Life ® locations of connected friends, places and messages on facebook. Service opens up facebook for businesses and brands to extend their customer interaction in a facebook context.

Sydney, Australia/Wanaka, New Zealand, 16 April, 2010 - Geo and mobile specialist Pocketweb showcases real time Pocket Life ® locations of connected friends, places and messages on facebook. Service opens up facebook for businesses and brands to extend their customer interaction in a facebook context.

Says Pocketweb CEO Hanno Blankenstein: "This way facebook itself could use our leading Pocket Life ® platform to allow its users to share their real time locations, geo-tagged photos and geo-messages with their connected friends or to check-in to places." Using a granular Sharing Control concept users are always in control of their privacy. Unlike player Loopt the Pocket Life ® integration works globally and unlike apps such as Nokia OVI facebook app, this service takes the real-time and continuously updated GPS location of a user and puts it into a social media context on facebook.

Says Pocketweb CMO Alexander Koeppen: "This solution provides businesses and brands the opportunity to quickly bring their location based assets onto facebook including their customers' real time locations and their geo-tagged places, photos and messages. A great way to better connect with 400 million facebook users." Adds CTO Tony Culshaw: "The integration of our Pocket Life ® platform with the Facebook APIs opens up numerous ways to provide useful features and connect facebook users with mobile solutions."
This service takes the real-time and continuously updated GPS location of a user and puts it into a social media context on facebook.

The integration with facebook marks an important extension for consumer facing and corporate solutions of Pocketweb. Being offered to Pocketweb's existing corporate client portfolio first, the service will be enabled for new partners in the next months.